During 2015, we wrote 10 blog posts each month for mens salon franchise EighteenEight’s blog “The Manifesto”.
Subjects ranged massively and we created the topics each week, as well as taking requests from their executive team. It lead to their blog being read more than ever before and boosting their SEO as well as their brand credentials. The brief was to create an ‘Esquire’ feel to the blog, providing the modern man with direction in all parts of his life and thereby positioning the 18|8 brand.
CLIENT: EighteenEight